Our 10 Favorite Early Black Friday Deals

For all of the popularity of Apple’s AirPods, this is a rather unusual model, and so is the insanely low price at Amazon (and Walmart). Lacking the padded ear tips that plug your ear canals, it doesn’t offer much passive noise cancellation, but it does have reasonably effective noise-canceling tech. And so, you can elect to turn the noise-canceling feature off and hear what’s going on around you, which can be great when you’re on a run or walking on a busy street. In terms of sound and fit, the buds are very similar to the regular AirPods 4.

This may be the best price we’ve seen all year on the CR Recommended, single-serve Nespresso Creatista Plus, but it still costs a pretty penny. In our tests, this coffee maker delivered each cup of coffee quickly and consistently. In addition to its pod coffee convenience, it comes with a milk frother for drinks like lattés and cappuccinos. Nespresso is a top-scoring brand for owner satisfaction in CR’s member surveys, which reflect how likely owners are to recommend their coffee maker to friends and family.

When it comes to cleaning, the Dyson 360 vis nav is hard to beat. It’s stellar at capturing debris and dust from carpets, a task that many robot vacuums struggle with. It has strong suction power and is less likely to scatter trash around while cleaning than other bots we tested. It has a quick charging time of under 2 hours. The Dyson 360 vis nav is typically priced around $1,000, so now’s a great time to snag this vacuum while it’s still more than 50 percent off.

Coop’s Original Pillow is one of the best in CR’s ratings, excelling in all of CR’s tests. The other pillow we tested from this brand, the Cool+ Adjustable Classic, performs well too, offering another option to explore if you have different sleep styles in your household. Coop’s sheets also earn CR’s recommendation.

Walmart recently had a sub-$60 price, which we’ve never seen before. It didn’t last long, and there’s no telling if it will be back. But Coop’s price is the best deal outside of that.

The latest MacBook Air with M4 chip continues Apple’s streak of making truly compelling laptops. While we tested the 15-inch model, we expect the 13-inch version to deliver the same top-tier performance and all-day battery life. It’s an ideal choice for travelers or students who need power in a significantly smaller package. You might miss having the extra screen real estate of its big brother, but the speed of the M4 chip and the sharp Retina display make this a standout deal all the same.

A stand mixer like the KitchenAid Artisan Series KSM195PSBK is a prized possession on many bakers’ countertops, and this price makes it easier to add it to yours. This stand mixer earns an excellent score for whipping time in whipped-cream tests, and an excellent score in our mixing tests, where we observe how much a mixer labors when mixing thick chocolate-chip cookie dough. It comes with a stainless steel bowl with a handle, a whisk, and a dough hook. This model can also run attachments like a pasta maker or spiralizer, bought separately.

Brooklinen’s down comforter stands out for its high-quality construction, ultra-soft feel, and excellent temperature regulation. Available in both down and down-alternative options, it comes in lightweight, all-season, or ultra-warm varieties. The all-season down version is cozy and breathable, with no noticeable clumping or feather leakage. Its sateen shell adds a touch of luxury, and features a grid design and corner ties to keep it in place. Though pricey, it’s a worthwhile investment for those seeking top-tier comfort. Typically, the biggest discount Brooklinen offers is 20 percent. you’ll only get 25 percent off around Black Friday, so if you’ve been waiting for the right moment to buy, this is it.

The TCL 75QM6K is $100 less than the best price we’ve seen in the past few months, so this is a great time to buy. This TV is part of TCL’s entry-level QM series of 2025 TVs that use Mini LED backlights, and it offers very good overall picture quality but only so-so HDR performance. It has a fairly wide viewing angle for an LCD/LED-based set. Like other QM-series models for 2025, it utilizes the Google TV smart platform with Google Assistant built in. Though it has a Mini LED backlight with local dimming, it has fewer dimmable zones than the step-up QM-series models.

The Amazon Fire TV Cube is a mashup of an Amazon Echo and a 4K Fire TV streamer. Its universal remote control capabilities let you control a host of other compatible A/V gear, including TVs, soundbars, receivers, and even some cable and satellite boxes. New features include HDMI 2.1 connections—one input and one output—for controlling other devices using your voice. (One cool trick is that the Cube will also upscale any content from a source connected to its HDMI input.) Other features include support for WiFi 6E, support for both Dolby Vision and HDR10+ HDR, and an Off button that disconnects the microphones if you don’t want the device in an always-listening mode. This is the lowest price we’ve seen, about $10 lower than its usual deal price.

The CR Recommended Instant Vortex Plus 140-3089-01 air fryer earns an excellent score in our evaluation of its controls and receives very good scores for ease of cleaning and noise. We measured its capacity to be 5.2 quarts, meaning it can hold enough to feed a family. It has pre-programmed settings, a cooking window and light, plus an “odor erase” feature that could be handy if you plan to air fry onion rings or other potentially smelly foods. The early Black Friday deal matches the best price we’ve seen all year.