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4 Best Facial Tissues of 2026, Tested and Reviewed

We tested 14 facial tissues–including those with lotion–from brands including Kleenex, Kirkland, and Puffs in our labs. Our new Top Pick trounced all other contenders.

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A hand pulling a facial tissue from a box, Member's Mark Ultra Soft tissues, Kleenex Lotion 3-Ply tissues.
Four facial tissue brands we tested came out on top for softness, strength, absorbency, and abrasion resistance. Several more failed to impress us.
Photos: Consumer Reports, Getty Images

Cold season has arrived, and allergy season never seems to leave. Everyone around you is sneezing and reaching into their pockets, purses, and diaper bags for that all-important hygiene staple: facial tissues. At first glance, all tissues seem the same. But as anyone who has had a tissue fall apart in their hands or make their nose red and dry can tell you, there are significant differences among brands.

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That’s why CR’s José Amézquita brought 14 best-selling tissue brands into our lab to evaluate their tensile strength (how resistant they are to breaking under tension), softness, absorbency, and abrasion resistance (how much friction and rubbing a tissue can handle). We left no popular tissue untested, from popular picks like Kleenex to eco-friendly Caboo tissues that cost more to money-saving brands at Sam’s Club, Walmart, and Costco. We’ll even let you know which tissue is the easiest and which is the most difficult to pull out of its box (because we understand that frustration). 

Update: We recently added lotion-infused tissues to our tests, and one newcomer scored so highly that it raised the bar for all our other tissues–and bumped one of our former top picks to the middle of our list.

CR's in-house tester José Amézquita performed several tests on facial tissues, including strength, absorbency, and abrasion resistance.

Here are our top picks–and the tissues we don’t recommend.

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We investigate, research, and test so you can choose with confidence.


Lisa Fogarty

Lisa Fogarty is a senior multimedia content creator at Consumer Reports. She studied journalism at Columbia University and has written numerous health, parenting, fitness, and wellness articles for The New York Times, Psychology Today, Vogue, and NPR. Lisa is passionate about mental health and is a co-creator of The Hunger Trap Podcast, which focuses on eating disorders. In her spare time she surfs, plays the guitar, and kickboxes. Follow her on X: @lisacfogarty