Your membership has expired

The payment for your account couldn't be processed or you've canceled your account with us.

Re-activate

Best TV Brands of 2026

Who makes the best TV? LG? Samsung? Or is it Hisense or TCL? We evaluate 12 TV brands using lab tests, survey data, and pricing.

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more.

TV showing beach scene in home
CR's brand ratings evaluate which companies make the best-performing and most reliable models at a budget-friendly price
Photo: LG

Consumer Reports tests nearly 200 TVs every year, adding to TV ratings that currently cover more than 400 models that you can find in stores and online.

But there are still more TVs for sale, in a variety of sizes, with differing technologies and features. What if you’re interested in a TV we haven’t tested? That’s why we use our lab results and survey data to determine which brands consistently make high-quality products at decent prices.

In this article Arrow link
Best Brands CR Badge
A Best Brand receives the highest Overall Score in its product category based on the brand's aggregate performance, reliability, and satisfaction data across the model lineup tested by CR. Look for the CR Best Brand mark in stores and online to help in your shopping journey.

Best TV Brands

Our brand scores for televisions are based on a statistical model that incorporates CR’s proprietary lab and survey data on each brand’s TVs, along with pricing information.

Become a member to read the full article and get access to digital ratings.

We investigate, research, and test so you can choose with confidence.


James K. Willcox

James K. Willcox leads Consumer Reports’ coverage of TVs, streaming media services and devices, broadband internet service, and the digital divide. He's also a homeowner covering several home improvement categories, including power washers and decking. A veteran journalist, Willcox has written for Business Week, Cargo, Maxim, Men’s Journal, Popular Science, Rolling Stone, Sound & Vision, and others. At home, he’s often bent over his workbench building guitars or cranking out music on his 7.2-channel home theater sound system.