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    Best Ongoing Black Friday Deals on Apple Devices

    We're keeping tabs on the holiday prices on AirPods, MacBooks, and Apple Watches

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    Illustration of shopping tag with Apple Logo.
    As you do your holiday shopping, CR finds the best deals on Apple products, from $100 AirPods to a sub-$600 iPhone 16e.
    Illustration: Abbey Lossing, Manufacturer

    If you have an Apple fan on your holiday shopping list, you’re in luck. Many Black Friday deals on AirPods, iPads, iPhones, and MacBooks are still available even after Cyber Monday has drawn to a close. That’s welcome news, given Apple products are notoriously pricey and less likely to be discounted than those of some other brands.

    So if you’ve been eyeing those AirPods Max all year or you’re looking to upgrade an aging Apple Watch, Black Friday can be a smart day to finally splurge.

    For even more holiday discounts on everything from home goods to kitchen products to TVs, check out our Deals hub.

    Want even more ways to save this season? Our deals expert shares smart holiday shopping tips on a recent Talking Carts podcast episode—don’t miss it!

    Find Deals on Arrow link

    MacBooks

    Apple MacBook Air (M1, 2020)

    The MacBook Air has been a great choice for most people since the first model was released way back in 2008. This one—outfitted with Apple’s homegrown M1 processor—debuted in 2020 and is still a compelling choice for many people. (Heck, this article was written on one!) This model is now getting hard to find, but if you see one, it’s selling at a price so low it practically requires a double-take. In fact, we saw the price drop $50 to $500 between Black Friday and Cyber Monday, and that same deal is still available now.

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    AirPods

    This is a fantastic price on Apple’s AirPods 4 with active noise cancellation, and it may not last long. It was also available at Amazon, but it appears to have sold out there already. Lacking the padded ear tips that plug your ear canals, these buds don’t offer much passive noise cancellation, but they have reasonably effective noise-canceling tech. You can elect to turn the noise-canceling feature off and hear what’s going on around you, which can be great when you’re on a run or walking on a busy street. In terms of sound and fit, the buds are very similar to the regular AirPods 4.

    The AirPods Pro 3, the newest version of Apple’s top-of-the-line earbuds, were $12 cheaper during Black Friday and Cyber Monday, but this is currently the only discount you can get. The Pro 3 earbuds offer new functions, like live translation and a workout mode that allows you to leave your Apple Watch at home. They still offer a clinical-grade hearing test and the option of turning your Pro 3s into an over-the-counter hearing aid. They also sound good and offer a better fit and noise-canceling than last year’s Pro 2s.

    Last year’s AirPods Pro 2 buds sound good and offer effective noise-canceling, including a transparency mode that pipes in outside sound so that you’re not fully cut off from the world while out walking.

    The AirPods Max sound really good and have superb and flexible noise-canceling tech. They have a high-performing transparency mode to pipe in outside sound, as well as spatial audio capability. But the biggest selling point might be the distinctive design and premium feel we’ve all come to expect from an Apple product.

    They were $400 during Black Friday and Cyber Monday, a price we only ever see during the holiday weekend, so we don’t expect to see that sale again, unfortunately. But this price also doesn’t come around outside of the holiday season. They typically retail for $480, so even though you missed out on the "max" savings, you can still get something off the top if you wanted to get these as a gift this year.

    Apple Watches

    For those motivated to up their movement in the upcoming year: We think the new Apple Watch SE 3 is the most capable version yet of Apple’s budget smartwatch. It offers nearly all the health and fitness features of the pricier Series version. Plus, count on impressive battery life and a bright, durable display.

    If you want a sleek, do-everything smartwatch, the Apple Watch Series 11 is a solid pick. The price has even dropped $10 since Cyber Monday! It can do all the basics well, like tracking your sleep, workouts, steps, heart rate, and more. It also offers a few health features that the SE 3 doesn’t—like hypertension monitoring, electrocardiogram readings, and a blood oxygen sensor—but those may not be worth the extra $150 to you.

    Apple Accessories

    Apple USB-C to Lightning Cable

    This two-meter cord, designed for the iPhone 5 through the iPhone 14, survived 11,500 bends without failing in the rig we created to test charging cord durability. That’s the equivalent of more than six years’ worth of use, according to our estimates.

    Apple Pencil Pro

    For avid iPad users, a stylus can help you easily navigate menus, jot down notes, or create pro-level digital art. The premium Apple Pencil Pro comes with all the bells and whistles, like haptic feedback, Find My capability, and pressure sensitivity. Note that this stylus is only compatible with certain iPad Pro and Air models. (We have also reviewed alternatives to the Pencil Pro.)

    Apple Pencil USB-C

    The Apple Pencil USB-C doesn’t offer quite as many features as the Apple Pencil Pro, but it’s still a great add-on for your iPad if you plan to sketch or take notes. The USB-C model doesn’t support pressure sensitivity, meaning the thickness of your lines won’t vary based on how hard you press down, but it writes smoothly and accurately and can attach to the side of your iPad for easy storage. This model is compatible with the latest generation iPad A16 and the newest iPad Pro and Air models.

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