What is it? Hyundai has announced that their Equus luxury sedan is headed to the U.S. The Equus debuted as a concept at the New York Auto Show in April primarily to gauge interest in the U.S. market. After a strong public response, Hyundai has decided to offer it in the states. The Equus goes on sale in Korea this fall.
The large Equus will be slotted above the Genesis sedan. Genesis competes with mid-sized luxury sedans that range from the Toyota Avalon to the Mercedes-Benz E-Class. The longer Equus reaches higher (and deeper into pockets) to rival premium high-end sedans such as the Mercedes-Benz S-Class and Lexus LS. It is expected that Hyundai will apply its proven formula of offering comparable features and performance for less money than its prestige-branded competitors.
The sedan will be built on Hyundai's rear-wheel-drive platform currently used by the Genesis sedan and coupe. The Genesis sedan has scored very well in Consumer Reports tests, excelling with responsive handling, a quiet and roomy cabin, and impressive fit and finish. If the Equus continues these virtues, and addresses the nervous ride we experienced with our Genesis, it might be a viable luxury sedan alternative at a competitive price. Price is estimated to be around $50,000, which is $20,000-$30,000 less than the established competitors.
Final pricing, specifications, and the name for the U.S. version of the Equus will be announced closer to launch.
When will it be available Late 2010.